Lifestyle Asia, a trailblazer in digital luxury lifestyle content since 2006 expands its horizons with its seventh publication, curated and presented entirely in Bahasa Malaysia, complementing the existing English edition, Lifestyle Asia Kuala Lumpur. Currently, Lifestyle Asia has editions across five countries in Asia: Hong Kong, India, Malaysia, Singapore, Thailand. The launch in Bahasa Malaysia signifies the brand’s commitment to engage diverse audiences and localise content for readers, following the success of the Thai-language edition of Lifestyle Asia which launched at the start of 2023.
With over 58% of the Malaysian population speaking Bahasa Malaysia, this initiative is a key component of the broader strategy to create content that resonates with the Bahasa Malaysia-speaking community, ensuring accessibility and reinforcing the commitment of providing relevant and compelling content for a diverse readership. Lifestyle Asia Malaysia is set to captivate audiences across the nation by introducing a fresh and innovative perspective on topics ranging from style, beauty, dining, and culture. The publication seeks to synergise culture with design, with an approach that resonates with the young, aspirational, and ambitious demographic.
With an editorial direction that is focused on modern lifestyle for the Malay market, Lifestyle Asia Malaysia supplements Lifestyle Asia Kuala Lumpur, reaching beyond conventional boundaries. The publication is dedicated to offering readers a more immersive experience into various aspects of their lifestyle, leading the way in presenting digital luxury content in Bahasa Malaysia with a pioneering approach.
The launch event for Lifestyle Asia Malaysia took place on May 16, 2024, at Botanica & Co, Bamboo Hills Kuala Lumpur, with the industry’s most celebrated names and brand partners in attendance. The event’s theme, “Batique,” presented a modern interpretation of batik, celebrating Malaysia’s rich cultural heritage, where guests engaged in batik painting, immersing themselves in the traditional art form.
A highlight from the grand launch was the introduction of the HOT10, a new intellectual property celebrating ten Malaysians who epitomise the essence of modern Malaysia and the core values of Lifestyle Asia Malaysia. The list, which was unveiled on April 29, 2024, has been warmly received and celebrates Malaysia’s aspirational and diverse new generation. In partnership with JD Sports and Superdry, the HOT10 highlights influential figures reshaping Malaysia’s cultural and social landscape.
The team also unveiled two digital covers featuring two Malaysian musical groups, DOLLA and MASDO. The grand launch was supported by Larrie, who showcased their latest shoe collection; SugarBomb, who provided personalised fragrances for guests; and Superdry, who offered fresh popcorn. Brand partners Schwarzkopf Professional (OSIS) and Makeover Beauty enhanced the guest experience with exclusive door gifts.
In addition to celebrating the launch of Lifestyle Asia Malaysia, the evening provided a perfect platform to introduce the audience to Ardi Idewani, who joined the team as Editor for Lifestyle Asia Malaysia in December 2023, bringing over a decade of expertise from the Malaysian fashion scene. His extensive background includes roles as Fashion Editor/Stylist at Stail.my and Freelance Celebrity Stylist, showcasing proficiency in fashion journalism and creative media direction. Ardi will report to Editor-in-Chief, Martin Teo.
“Launching Lifestyle Asia Malaysia marks an exciting start to the Lifestyle Asia family this year. We have so much in store and exciting projects in the pipeline for the brand; so, stay tuned,” said Martin Teo, Editor-in-Chief of Lifestyle Asia Malaysia and Lifestyle Asia Kuala Lumpur.
“At Lifestyle Asia Malaysia, our mission is not only about advancing our core values but staying real and connected. We’re proud to be the first digital publication engaging with the Bahasa Malaysia-speaking community through its aspirational content. The aim of this publication is to tell stories that matter, fostering a stronger connection with our readers, whilst also preserving the richness of the Malaysian heritage and spotlighting the changemakers who are making a positive difference within the community. As unique storytellers, we remain committed to ensuring a vibrant and engaging platform,” said Natasha Kraal, Publisher for BurdaLuxury Kuala Lumpur.
Expanding on the achievements of Lifestyle Asia Kuala Lumpur’s editorial campaigns, notably The Z List and LSA 100, Lifestyle Asia Malaysia aims to continue to channel vast brand opportunities. The publication’s editorial lineup promises a rich array of editions, including but not limited to:
The Launch Edition
- The Launch Edition
- The Women’s Edition
- The Men’s Edition
- The Entrepreneur Edition
- The Royal Edition
In addition to the HOT10, Lifestyle Asia Malaysia brings with it additional considerations, including:
- Hawa (Women’s Special)
- LSA Beauty Awards
- Borneo Special
Actively seeking Borneo-centric content to enrich its cultural tapestry, Lifestyle Asia Malaysia is committed to capturing the essence of modern lifestyles across various linguistic and cultural spectrums.
Visit Lifestyle Asia Malaysia here.
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About Lifestyle Asia
Lifestyle Asia is at the forefront of current news and trends in Asia and around the world, covering luxury travel, dining, fashion, living, beauty, culture, motoring and more. Our content reaches both regional and global readers produced by editorial teams in Bangkok, Hong Kong, India, Malaysia, and Singapore.
About BurdaLuxury
BurdaLuxury is one of Asia’s most vibrant and progressive media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Our portfolio of brands includes Prestige, Lifestyle Asia, PIN Prestige, AUGUSTMAN, Travel + Leisure Southeast Asia, Hong Kong, and Macau, Travel + Leisure India & South Asia, HELLO! Magazine Thailand, and Architecture + Design. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 14 countries, employs around 11,000 people, and publishes over 500 products.
Media Contact
Venita (Netty) Prommaporn
Regional Director of Communications & Corporate Development, BurdaLuxury
venita.p@burdaluxury.com
Piradej Monga
Regional Communications Manager, BurdaLuxury
piradej.m@burdaluxury.com
