With the aim of elevating Thailand’s culinary scene, Lifestyle Asia Thailand launched “Best Bites,” highlighting the best dining experiences across the nation.
MISSION
The Best Bites campaign is an initiative that began with Lifestyle Asia Thailand with the aim of connecting food enthusiasts with the top chefs, top restaurants, and top menus within the country. This campaign was designed not only to highlight local cuisine, but to also showcase and celebrate how rich and diverse the array of cuisines available in Thailand are. Through utilising Instagram reels to connect with the city’s people, Lifestyle Asia Thailand aims to engage a wider audience whilst positioning itself as the trusted guide for introducing exceptional culinary experiences, staying true to the brand’s ethos of providing audiences with the access to the good life.
SOLUTION
Lifestyle Asia Thailand utilised the Reels function on Instagram as the main vehicle to lead this campaign. Through creating engaging videos that showcase the top chefs, restauranteurs, hoteliers, “foodies”, and influencers, restaurants and culinary talents are spotlighted and audiences are encouraged to explore the wide range of offerings. Additionally, having a The Bite We Loved section under featured restaurants provides audiences with the knowledge of exactly what to try for when they visit.
ACHIEVEMENT
Lifestyle Asia Thailand’s Best Bites continues to successfully engage a wide audience, with each reel gaining over 100,000 organic views. Through the Best Bites campaign, featured restaurants have seen an increase in social media growth, table reservations, as well as foot traffic. In addition to fostering connections between food enthusiasts and restaurants, Lifestyle Asia Thailand positions itself as the go-to source for discovering the best dining experiences in Thailand. The Best Bites campaign will be launching soon in Lifestyle Asia India, Lifestyle Asia Kuala Lumpur, and Lifestyle Asia Malaysia, hoping to facilitate the same results achieved by Lifestyle Asia Thailand.
