AUGMENT joined hands with Architecture+Design India to create ‘A Home Automation Series’ consisting of 4 videos. Each video highlights the concept of #FuturisticHomes – a safe, convenient, comfortable and energy-efficient living space.
Mission
To communicate a futuristic approach to their design, Architecture+Design India partnered with Crabtree from Havells to engage the architecture community with expertise and progressive dialogue as the underlying principles.
Solution
Through a documentary-style audio-visual series, the campaign engaged leading Indian architects and discussed the idea of futuristic homes and the evolutionary curve of design and architecture. Each video touched upon a different aspect of architecture and relied on realism and an expert interaction with the personality. The video solutions successfully gained 40,000 views and 18,000 engagement.
