The partnership between Airbnb and City Palace in Jaipur, India, has created a unique opportunity for tourists to stay in a real-life royal palace and experience the luxurious services of a private butler. To promote this collaboration and the tourism potential of Jaipur, Travel + Leisure India & South Asia published a special booklet that provided an overview of the Gudliya Suite and a Jaipur-based itinerary. The issue covered the latest travel trends of 2000 and provided insights into how the royal family of Jaipur is bringing the world to this destination.
Mission
The partnership between Airbnb and City Palace in Jaipur, India, was created to promote the destination and offer guests a unique experience of staying in a real-life royal palace. The Gudliya Suite in the 300-year-old City Palace is now available for booking through Airbnb, and guests can enjoy the services of a private butler during their stay.
The issue also covered the latest travel trends of 2000, such as slow travel, undertourism, and vegan travel, and provided insights into how the royal family of Jaipur is bringing the world to this destination. Travel + Leisure India & South Asia provided creative offerings, including an issue cover, cover story, video, native articles, and social media posts. The brand also published a booklet cover with inside pages and maximized event coverage.
Solution
To commemorate the opening of the Gudliya Suite on Airbnb, Travel + Leisure India & South Asia published a special booklet that provided an overview of the suite and a Jaipur-based itinerary. The magazine cover featured His Highness Maharaja Sawai Padmanabh Singh and Princess Diya Kumari, and included editorial sections on the Gudliya Suite. Maharaja Sawai Padmanabh Singh became the first royal Airbnb host by listing the Gudliya Suite on the booking site.
Travel+Leisure India & South Asia decodes the 2000 travel trends for the readers in this issue; think slow travel, undertourism, vegan travel, and more. The cover story also serves as an insight into how the royal family of Jaipur is bringing the world to this gem of a destination.
Achievement
The performance of this issue highlighted a readership of 400,000, 70,000 page views, and 30,000 HNI engagement, indicating the success of the partnership between Airbnb, City Palace, and Travel + Leisure India & South Asia. The collaboration not only promotes tourism in Jaipur but also offers guests a unique and luxurious experience of staying in a real-life royal palace.
