Hansgrohe, a German premium brand for bathrooms and kitchens, partnered with Architecture + Design India for their Valentine’s Day Special Campaign. The campaign titled #PartnersBeyondDesign features the Power Couples of Architecture and highlights the partnerships that have forged some of the best architecture of the last few decades.
Mission
The main challenge for Hansgrohe was to promote their brand and products among the target audience in India. The company wanted to create a unique campaign that would resonate with the Indian architecture and design community while highlighting the features of their products.
Solution
The campaign is divided into a series of interviews with four architect couples: Hafeez and Pearl Contractor, Seema Puri and Zarir Mullan, Nina and Sanjay Puri, and Ekta and Rajiv Parekh. The interviews delve into the personal and professional aspects of their partnerships and how they strike a balance between their work and personal lives.
The campaign also showcased the functionality and aesthetics of Hansgrohe products that bring a touch of elegance and luxury to the utilitarian spaces of our homes. The interviews with the architect couples provided a unique insight into their design process and how they incorporate functionality and aesthetics into their designs.
Achievement
The #PartnersBeyondDesign campaign received an overwhelming response from the Indian architecture and design community. The campaign was shared widely on social media platforms and generated a lot of buzz among the target audience.
The interviews with the architect couples were well-received and provided a unique perspective on successful partnerships in life and work. The campaign helped Hansgrohe to establish itself as a premium brand that provides innovative and functional solutions for bathrooms and kitchens.
The #PartnersBeyondDesign campaign was a successful collaboration between Hansgrohe and Architecture + Design India that showcased the personal and professional aspects of successful partnerships. The campaign provided a unique insight into the design process of four architect couples and highlighted the functionality and aesthetics of Hansgrohe products. The campaign helped Hansgrohe to establish its brand in the Indian market and connect with the target audience in a meaningful way.
