Lifestyle Asia India’s digital cover for April 2022, #TravelWithLSA, featured popular Bollywood actress Sonakshi Sinha. The cover story was about her passion for travel and how it has influenced her on a personal level. The collaboration with Sonakshi Sinha and her large fan following helped to boost the reach of the cover on social media, resulting in significant engagement for Lifestyle Asia India.
Mission
The primary objective of the #TravelWithLSA campaign was to create a buzz around Lifestyle Asia India’s digital cover, featuring Sonakshi Sinha. The goal was to reach a wider audience and increase engagement on social media platforms. The brand also aimed to establish itself as a go-to destination for lifestyle and fashion-related content. Finally, the campaign aimed to start conversations with Indian wear and jewellery brands to explore potential collaboration opportunities.
Solution
Lifestyle Asia India collaborated with Sonakshi Sinha, a popular Bollywood actress with a large social media following, to feature on their digital cover. The cover story focused on her passion for travel and her role as a trendsetter. In addition, they created an animated version of the digital cover to appeal to a broader audience.
The cover was posted on Lifestyle Asia India’s Instagram page and shared by Sonakshi Sinha on her social media platforms. The brand used relevant hashtags such as #TravelWithLSA to increase the reach of the campaign. They also worked on engaging their followers by posting behind-the-scenes photos and videos of the cover shoot, as well as running contests for followers to win exclusive merchandise.
Achievement
The #TravelWithLSA campaign was a massive success for Lifestyle Asia India, with the cover achieving over 7.5 million organic reach. The collaboration with Sonakshi Sinha helped to increase engagement on the brand’s Instagram page, with over 800 new followers gained since the cover was unveiled. The animated version of the digital cover also received a positive response, resulting in additional engagement.
The campaign also led to conversations with Indian wear and jewellery brands expressing interest in collaborating with Lifestyle Asia India. The brand’s reach and engagement on social media, along with the positive feedback from their audience, established them as a go-to destination for lifestyle and fashion-related content.
