Mission
The global nutrition brand needed to reach a broader audience in a more lifestyle-oriented way while still incorporating its products.
Solution
AUGMENT enlisted the help of Herbalife’s brand ambassadors to accomplish this. A series of informative and educational videos were created to highlight how these athletes use Herbalife products as well as their other nutritional secrets. For example, the team collaborated with fitness expert Shayamal Vallabhjee to produce a ‘Nutrition & Fitness’ video series. Along with these video segments, which the team handled at every stage, there was also a print solution that highlighted these brand ambassadors. It was distributed alongside the publications of Burda Media India.
AUGMENT provided digital content in the form of videos, social media posts, and printed articles. The campaign was a success, with 100,000 views, 350,000 print readership, 40 assets, and 2 million views on client platforms.
