FWD Thailand is a leading life and health insurance company that wanted to promote its premium life insurance products to private banking clients who are health-conscious and interested in obtaining important health-related services. To achieve this goal, FWD Thailand partnered with BurdaLuxury Bangkok brands Lifestyle Asia Thailand and HELLO! Thailand, which are well-known for immersive events and workshops.
Mission
The primary objective of the event was to introduce FWD Thailand’s life insurance program to private banking clients who are health-conscious and interested in obtaining important health-related services. Additionally, the event aimed to create a positive brand image for FWD Thailand among the target audience and increase brand awareness.
Solution
HELLO! Thailand organized the event with innovative health activities and a health talk panel discussion moderated by health gurus and A-list celebrities. The event focused on incorporating health benefits into the content and introducing a life insurance program as an event organizer for FWD Thailand in collaboration with SCB Private Banking.
To ensure maximum impact, HELLO! employed a 360-degree approach for the event, which included event management, post-event PR, an exclusive management interview in print, one online piece, video, and social media. The post-event recap was introduced on both the HELLO! Thailand website and social media platforms, notably Facebook.
Achievement
The post-event recap was introduced on both the HELLO! Thailand website and social media platforms, notably Facebook. The FWD Utmost with SCB Wealth Program article was featured on the main website of HELLO! Magazine Thailand. Following the event, the client achieved impressive results with 505 pageviews, 263,000 reach, and 60,000 video views.
The success of this event can be attributed to several factors. First, the partnership between FWD Thailand and BurdaLuxury Bangkok brands was strategically aligned, as both companies share similar values and target audiences. Second, HELLO! Thailand’s expertise in event management and PR helped to create an immersive and impactful experience for attendees. Third, the use of A-list celebrities and health gurus as moderators helped to increase interest and engagement among the target audience.
