Mission
When the American jewelry brand 64 Facets wanted to define their brand presence in India and reach out to the millennial generation, they approached Lifestyle Asia India for an LSA Exclusive shoot with a well-known celebrity and influencer.
Solution
Lifestyle Asia India, in collaboration with 64 Facets, shot a video and static content with actress Akansha Ranjan Kapoor to showcase impeccable pieces of fine jewelry.
Akansha Ranjan Kapoor is an Indian model and social media personality best known for being Alia Bhatt’s close friend. With over a million Instagram followers, she has earned her place on the social landscape. Lifestyle Asia India saw the opportunity to expand its reach by working with this Indian influencer to create #LSAExclusive shots.
Achievement
The exclusive video was shared by the Lifestyle Asia India team on social media. On Lifestyle Asia India’s Instagram channel, the video has received over 6,000 views.
