Lifestyle Asia India is a digital publication that covers luxury lifestyle and entertainment in India. The publication wanted to launch a new video series that would cater to the millennial audience and showcase their favorite stars in a more relatable and personal way. They collaborated with Travel & Leisure India and South Asia team to create the first episode of the series, featuring Bollywood actress Diana Penty.
Mission
To create a new video series that resonates with the millennial audience and showcases their favorite stars in a more personal and relatable way.
Solution
Lifestyle Asia India collaborated with Travel & Leisure India and South Asia team to create the first episode of the “That’s so Millennial” series, featuring Bollywood actress Diana Penty. The video was shot in a casual and intimate setting, providing a glimpse into Diana’s daily life and answering some millennial questions.
Diana Penty, who is known for her unconventional roles and fascinating personality, was the perfect fit for the series. She has established herself as an A-list star with indie films and endorsements, making her the industry’s favorite in minutes. The video highlighted her journey in the industry and showcased her as a relatable and inspiring figure for the millennial audience.
Achievement
The video series was well-received by the millennial audience, with the first episode featuring Diana Penty receiving over 200,000 views on YouTube. The collaboration with Travel & Leisure India and South Asia team also helped to increase the visibility and reach of the series. The series became a hit among the millennial audience, and Lifestyle Asia India continued to produce more episodes featuring other popular stars in the industry.
