PIN collaborated with the personality, Aaron Chin, to draw parallels between his life and experiences have helped him grow, just like Louis XIII.
Mission
LOUIS XIII, known as the “King of Cognac”, and the entrepreneur Aaron Chin of Chenye Exhibition, what is the relationship between the two? They can also stand the tempering of time, the more they age, the more fragrant they are, and they can even show different tastes at different times.
Solution
To raise awareness and build more exposure for Louis XIII, PIN Prestige team focuses on immersing audience within “King of Cognac”. The team features Aarin Chin who is a natural choice when it comes to the concept of time as he discusses his journey from his childhood to adulthood in the business world.
Through the video solutions, the brand captures the essence of the tempering of time and delivers the message to target audience. The collaboration was presented across the online and offline platforms.
