Mission
Sulwhasoo Malaysia aims to share message of love and hope through its signature bottled serum to welcome the brand new year on a positive note.
Solution
PIN Prestige Malaysia and Sulwhasoo invited five women from different industries who have made their achievements in various fields to convey the message of love and hope. Bid farewell to the ever-changing 2020, the women achievers are sharing how they are able to switch between multiple identities, such as entrepreneurs, mothers, wives, friends, and daughters with a positive attitude and mentality to face challenges.
With this approach, PIN Prestige team has created a video interview series ‘携手传递爱与希望 (Hand in hand to Deliver Love and Hope)’ featuring Dr Kayla Teh Khe Sin, Izzana Salleh, Nurul Zulkifli, Yoon Ng and Celest Thoi to speak their own achievements and how they cope with identity crisis. The videos have been shared across PIN Prestige Malaysia’s digital and social platforms gaining views and driving engagement from the targeted audience.
Read the full article here.
