On November 2, A. Lange & Söhne, a luxury German watchmaker, hosted an exclusive showcase event at Capella Bangkok. The event featured a collection of the brand’s past and present timepieces, including the unveiling of the new ZEITWERK, the second generation of the digital watch with a mechanical heart. The event aimed to engage with current and potential clientele to strengthen existing connections and forge new ones.
Mission
The main objectives of the A. Lange & Söhne showcase event at Capella Bangkok were to engage with current and potential high-end clientele, showcase the brand’s past and present timepieces including the new ZEITWERK watch, and provide valuable insights from talented watchmakers and engravers from Glasshütte. Additionally, the event aimed to strengthen existing connections and forge new ones with guests, with the help of creatives such as still photography, post-PR stories, and social media coverage provided by Prestige Thailand.
Solution
A. Lange & Söhne partnered with Prestige Thailand to provide creative services for the event. Prestige Thailand supplied still photography for the guests and event atmosphere and created a post-PR story for print and digital media. The agency also highlighted the event on its social media channels to increase brand awareness.
Achievement
The event was a success, with 30 esteemed guests attending and indulging in the brand’s remarkable timeless collections. The showcase of A. Lange & Söhne’s past and present timepieces, including the new ZEITWERK watch, provided valuable insights from talented watchmakers and engravers from Glasshütte. The event helped to engage with current and high-potential clientele, strengthen existing connections, and forge new ones. Prestige Thailand’s creative services contributed to positive PR coverage in print and digital media, increasing brand awareness on social media channels.
