Sirus Tanya, a luxury jewelry brand, wanted to launch their newly renovated store and introduce their latest High Jewellery Collection 2022 to new customers while also reinforcing their sense of community. To achieve this, they hosted a special event at their flagship boutique in Siam Paragon, Bangkok, which was attended by 20 guests. Sirus Tanyawattanakul, the CEO and Founder, was present at the event to educate the distinguished guests on each exquisite piece with the help of a team of experts.
Mission
Sirus Tanya needed to create buzz around their event and their newly renovated store while showcasing their latest High Jewellery Collection 2022. They wanted to create a sense of exclusivity and luxury around their brand while also reaching a wider audience and attracting new customers.
Solution
Prestige Thailand, a luxury lifestyle magazine, was commissioned to cover the event and capture its essence through images and videos. The magazine’s team provided still images of the guests and the event ambiance, videos of the event atmosphere and event wrap up, post-PR pieces in print and digital, and shared material on Prestige Thailand’s social media channels.
Achievement
Prestige Thailand’s coverage of the event helped create buzz around Sirus Tanya’s latest High Jewellery Collection 2022 and their newly renovated store. The magazine’s high-quality images and videos showcased the exquisite pieces and the luxurious event atmosphere, creating a sense of exclusivity and luxury around the brand. The coverage helped reach a wider audience and attracted new customers, as well as reinforced the sense of community among Sirus Tanya’s loyal customers. The event was a success and the coverage provided by Prestige Thailand helped make it even more memorable.
