In collaboration with Uniqlo, AugustMan Malaysia has launched a campaign #IAMUNIQ to promote inclusivity and diversity.
Mission
Uniqlo wanted to convey a powerful message that resonated with current narratives advocating for a more diverse and inclusive environment, while also highlighting individuals who defy societal expectations.
Solution
Throughout the years, many mainstream media outlets have played a direct role in shaping and perpetuating the ideal image of beauty, success and a multicultural community. Today, as we continue to navigate the New Normal, with a whole new perspective on life and deeper appreciation of individual talent, AugustMan Malaysia has taken the opportunity to seek the collaboration of like-minded individuals on a fresh and evocative portrayal of Malaysia’s diverse society through our #iAMuniq campaign.
Achievement
Thanks to the collaboration of conceptual photographer Daniel Adams, fashion revolutionary Azreezal Hafidz and LifeWear brand UNIQLO, AugustMan now proudly presents #iAMuniq, featuring a new generation of Malaysians who are embracing their uniqueness with a strong sense of self and, at the same time, redefining our national identity and the standards of beauty.
