Chang is the Senior Marketing Executive for HELLO! Thailand at BurdaLuxury. He is responsible for crafting creative strategies for diverse projects, integrating his digital expertise to captivate audiences and drive success.
Can you tell us about your career journey at BurdaLuxury?
My journey at BurdaLuxury has been incredibly fulfilling. I joined right after college and have embraced various roles, being able to learn a lot about the luxury market and offering my own contributions to the growth of our publications.
What’s the most exciting part of your job?
The opportunity to engage with new faces and collaborate with esteemed luxury brands. Whether it’s attending exclusive events or curating our own, every moment presents a chance for discovery and inspiration. Being able to see how our work resonates with the audience feels incredibly rewarding.
What’s a milestone that you’ve been proud of achieving?
One milestone that stands out is the successful execution of our signature events, a task I took on with determination and dedication. It was a challenge that pushed me beyond my comfort zone, but the experience was gratifying and showed me the power of hard work and creativity.
What inspired you to work in publishing/media?
My passion for publishing and media is fueled by connections I make within the industry. Each interaction is important, inspiring me to push beyond boundaries and strive to do better. The ever-changing landscape of media keeps me motivated to grow and make a difference.
Who was your biggest influence growing up?
Growing up, Ellen DeGeneres served as a beacon of inspiration for me. Her humour, kindness, and authenticity deeply resonated with me. She has taught me the importance of being true to myself and helping others.
What is a project that you’re currently working on (if you’re at liberty to say)?
While I can’t say specific details at the moment, I’m working on something exciting for HELLO! Thailand. Stay tuned!
Why BurdaLuxury?
BurdaLuxury values excellence, innovation, and creativity that aligns with my values and aspirations. I’m proud to be part of a team that continually pushes boundaries of luxury publishing.