Life at BurdaLuxury – Austin Miao

Life at BurdaLuxury – Austin Miao

Austin is the Account Manager at BurdaLuxury Hong Kong. On any given day you can find Austin liaising with clients and developing strategies to help them achieve their goals. Having recently wrapped Prestige Hong Kong’s Women of Power Summit, we caught up with Austin to ask him about his time at BurdaLuxury.

Can you tell us about your career journey at BurdaLuxury?
My career at BurdaLuxury is actually pretty interesting. I used to do social media and a bit of editorial at Prestige Hong Kong. Then I left to do couple of other freelance positions at different publications/companies. Since I was working here before, I always stayed connected to Christoph, and he helped send over my CV to Oceana. When I heard that my friend joined Lifestyle Asia, I also made it a point to meet him, and get connected to Oceana. At first I interviewed for a social media position, but Oceana thought that I’d be better suited for a sales roles- she was not wrong.  

What’s the most exciting part of your job?
There isn’t “the most” exciting part of my job, but one of the many exciting part of my job is when I close a sponsorship deal for our events.  

What three words would you use to describe being a part of the BurdaLuxury Hong Kong team?
Funny, Creative, and Accountable  

What’s a milestone that you’ve been proud of achieving?
A milestone that I am proud of and continue to be proud of is closing sponsorships for big projects (covers, events, and creative campaigns for clients)  

What inspired you to work in publishing/media?
Pop culture inspired me to be in media. Shows like The Hills, The City (Google it), no joke. 

Who were some of your biggest influences growing up?
Influences growing up was pop culture. 

What is a project that you’re currently working on (if you’re at liberty to say)? –
Haha I’d rather not say, to not Jinx it. But keep an eye out for Prestige Hong Kong in the coming months.

Why BurdaLuxury?
Doing brand partnerships at Prestige/BurdaLuxury continues to be exciting. Each interaction with a client, campaign, event, is different. 

To explore career opportunities at BurdaLuxury, please click here.

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Piradej Monga

Regional Communications Manager

Piradej Monga
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