Melanie is the Social Media Content Manager for Prestige Thailand. On any given day, you can find her curating visually stunning content and keeping the brand’s audience engaged with the latest in luxury, lifestyle, and culture.
Can you tell us a little bit about your background and how you got started in social media?
During my high school years at Harrow International School Bangkok, I studied Media Studies, Art & Design, Psychology, and Business for A-Levels. At the time, I had no idea how these subjects would shape my future — I just knew they came naturally to me, and I genuinely enjoyed studying them. I later pursued my BA in Fashion Technology (Menswear) at the London College of Fashion. While I didn’t major in marketing or social media, my experiences naturally led me in that direction. I spent a year as a Creative Assistant & Textile Designer at Paul Ropp, a luxury resort wear brand from Bali, where I also worked on copywriting for the website and social media, graphic design as well as video content creation. That’s when I truly fell in love with social media — it just clicked.
Seeing my designed garments showcased online, especially through brand collaborations, and receiving real-time feedback from clients and potential buyers was incredibly rewarding. It made me feel connected to an audience, knowing that my work was being seen and appreciated. Looking back, everything makes sense now as it all led me to where I am today.
How has managing social media for a media company been different to your previous roles?
Previously, I jointly managed social media for Paul Ropp, a luxury fashion brand. Since it was fashion-focused, everything centered on style, collections, and brand identity. As a heritage brand based in Bali, Indonesia, I created content tailored to the Indonesian market while also engaging audiences in Thailand, where Paul Ropp has a branch in Phuket, a city recognised for its luxury resort appeal. The content was highly niche, with a strong focus on fashion storytelling. Each post was an opportunity to create a visual and emotional connection, allowing audiences to feel part of the brand’s journey.
Working for a media company like BurdaLuxury and managing social media for Prestige Thailand, however, is a completely different experience. It requires staying on top of a wide range of topics, from high fashion to business, lifestyle, and culture, all while maintaining a deep understanding of luxury markets and global trends. Since Prestige operates across Singapore, Hong Kong, Malaysia, and beyond, it’s crucial to ensure content aligns with the brand’s voice across multiple platforms. It’s a fast-paced, ever-evolving environment where you have to be constantly tuned in to what’s new and happening, crafting engaging, high-quality content that resonates with an international audience.
What three words would you use to describe being a part of the Prestige Thailand team?
Dynamic, Creative, Influential
What’s a milestone you’ve been proud of achieving?
Since joining Prestige Thailand, I’ve grown the page by 10,000 followers, which has been a major milestone for me. Looking back, it’s incredible to see how all the hard work has paid off and how the impact is reflected in the numbers. Witnessing that level of interaction and knowing that people are genuinely connecting with what we create is what makes it so rewarding.
Another unforgettable moment was interviewing a designer and a celebrity I admired when I was younger. Years ago, as a freelance artist, I actually met her and even created art for her. Meeting her again this time as a professional felt like a full-circle moment. It’s experiences like these that remind me why I love what I do.
Who were some of your biggest influences growing up?
One of my biggest influences is Frida Kahlo. I connect with her artistically and admire her determination and resilience. Despite facing immense challenges, she never let obstacles define her. She kept creating, expressing herself, and transforming her experiences into meaningful art. That is something I aspire to as a strong female figure, especially in today’s modern world, where creativity and authenticity are essential. In social media, staying true to your vision and using your voice to inspire others is just as important as the art itself.
What is a project that you’re currently working on (if you’re at liberty to say)?
A project I’m currently working on is developing new social media templates for Prestige across all territories, collaborating closely with our regional head of social media to ensure consistency and innovation. I’m also working on some exciting new content that I can’t reveal just yet, but trust me, it’s going to be worth the wait. Stay tuned.
What’s something fun or unexpected that you’ve learned from being a part of the social media team?
I get to work with so many talented people from different teams and learn something new every day, whether it’s meeting professionals from various industries, creating content with them, or interviewing them. Working closely with the Prestige editorial team has been an incredible experience, and I absolutely love them. They’ve taught me so much and helped me grow in ways I never expected.
Every day brings new knowledge, and unexpectedly, I’ve developed a real passion for copywriting and video editing. Naturally, I would say I’m an introvert at heart, but working on the Prestige Art Talk project completely pushed me out of my comfort zone. It was a major project where I interviewed 15 artists, from renowned names to rising stars, and managed everything from curation, interviews, video editing, subtitles, and caption writing. At first, I had my doubts, but somehow, I pulled it off successfully. Through this experience, I not only learned so much about journalism and content creation, but also realised that meeting and talking to inspiring people isn’t as intimidating as I once thought.
One of the most exciting things I’ve learned is that any kind of content can be created if you approach it from the right angle. With tools like Canva for design and CapCut for video editing, you can create content anywhere, anytime. It’s fascinating how our generation is so driven by technology and creativity, and I feel lucky to be part of it.
Why BurdaLuxury?
BurdaLuxury is a leading international media company, and for me, it offers incredible opportunities for professional growth. Being part of this organisation makes me feel like I’m contributing to something much bigger. I’m proud to do work that has a real impact, helping to share the best voices with the world and showcasing stories that deserve to be heard.
But more than anything, it’s the working culture and the people that make it such an inspiring place. Everyone is incredibly talented, unique, and comes from diverse backgrounds, which means I’m constantly learning and evolving. The fast-paced, collaborative environment and the chance to work with such brilliant minds make being here truly meaningful.
To explore career opportunities at BurdaLuxury, please click here.
