BurdaLuxury, Asia’s leading media company has announced the promotion of Martin Teo as Editor-in-Chief of Lifestyle Asia Kuala Lumpur and Singapore, effective 1 February 2025.
Teo is currently the Editor-in-Chief of Lifestyle Asia Kuala Lumpur, a role he’s held since 2023. Teo, who joined the organisation in 2018, previously held several roles at BurdaLuxury Malaysia, including Head of Digital Marketing for Prestige, PIN Prestige, Lifestyle Asia, and AUGUSTMAN, and Editor of Lifestyle Asia Kuala Lumpur before being promoted to Editor-in-Chief.
Teo’s key positions at BurdaLuxury Malaysia has allowed for him to demonstrate his strategic vision and leadership qualities through the vast initiatives and campaigns that he has launched, notably Lifestyle Asia Kuala Lumpur’s Z List and LSA100.
Launched in 2021, Lifestyle Asia Kuala Lumpur’s Z List is a platform that celebrates the outstanding Gen-Z talents that are successful, influential, and remarkable in their respective fields. Now in its fifth year, The Z List continues to celebrate the inspirational and aspirational youths who find strength in empowering their communities through the work that they do. Launched one year after The Z List, LSA100 signified a monumental shift within the Malaysian community as each year the campaign celebrates 100 Malaysians and their milestones. Whether it’s in the arts, sports, technology, or culinary, the LSA100 encourages the community to continue to grow as leaders, emphasising the importance of creating positive influences within the Malaysian community. In 2024, Teo brought sustainability to the forefront of LSA100 when he partnered with BYD Cars Malaysia, signalling a broadened perspective in Lifestyle Asia’s approach to partnerships.
Serving at the helm of these campaigns, Teo has been instrumental in driving both the editorial direction and digital growth for Lifestyle Asia in Malaysia. Prior to joining BurdaLuxury, Teo also served as Creative Director at Brainstorm Consultancy for three years, further amplifying his editorial and creative foresight.
In his new role, Teo will continue and drive key strategies for the editorial and creative growth of Lifestyle Asia, ensuring greater synergies between the two countries. This new structure will enable the teams in Malaysia and Singapore to work collaboratively, while honouring the local market preferences. In addition to producing regionally relevant content, Teo’s expanded role will see him merge local and cross-territory stories seamlessly, as well as re-introduce digital covers for Lifestyle Asia Singapore. This approach will enhance the editorial content and create a stronger relationship between the two countries, with Lifestyle Asia Singapore set to introduce new campaigns and expand on its existing initiatives, such as Lifestyle Asia Singapore’s Made in Asia campaign, which offers a dynamic lens into the lives and contributions of the individuals who are actively shaping contemporary lifestyles in both Singapore and Malaysia.
On his new role, Martin Teo, Editor-in-Chief of Lifestyle Asia Kuala Lumpur and Singapore, said: “Adding Lifestyle Asia Singapore into the portfolio of brands under my care is truly an incredible honour. With Lifestyle Asia in Malaysia, we continue to celebrate milestones through storytelling and inspire those around us to live their best lives. My vision with this expanded role is to carry over the flair that exists with the brand in Malaysia over into the Singaporean market, particularly with leading the Made in Asia campaign and ensuring consistent and meaningful digital covers. By creating alignment between the two territories and staying true to Lifestyle Asia’s core values, I am excited to convey the meaning of ‘living the good life’ to our audiences.”
“I am happy to see Martin take on this expanded role of overseeing the Singaporean market as well,” said Lena Kwek, Managing Director and Publisher, BurdaLuxury Singapore and Malaysia. “As Editor-in-Chief of Lifestyle Asia for both Malaysia and Singapore, I am confident in Martin’s ability to provide the necessary exposure to drive growth and increase the brand’s presence through a greater holistic understanding of market trends and opportunities. With access to both the Malaysian and Singaporean markets, Martin will have the exposure to different cultures that will enable him to channel his creative energy to be able to promote greater revenue streams for the brand. We are constantly looking out for new breakthroughs and initiatives, and with his expanded role, I am certain that Martin will be able to bring these cross-border initiatives to life, further strengthening Lifestyle Asia’s impact across both territories.”
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ABOUT LIFESTYLE ASIA
Lifestyle Asia is at the forefront of current news and trends in Asia and around the world, covering luxury travel, dining, fashion, living, beauty, culture, motoring and more. Established in 2006, Lifestyle Asia’s content reaches both regional and global readers produced by editorial teams in Bangkok, Hong Kong, India, Malaysia, and Singapore. Lifestyle Asia comes under the purview of BurdaLuxury and German publishing powerhouse Hubert Burda Media.
ABOUT BURDALUXURY
BurdaLuxury is one of Asia’s most vibrant and progressive media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Our portfolio of brands includes Prestige, Lifestyle Asia, PIN Prestige, AUGUSTMAN, Travel + Leisure Southeast Asia, Hong Kong, and Macau, Travel + Leisure India & South Asia, HELLO! Magazine Thailand, and Architecture + Design. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 14 countries, employs around 11,000 people, and publishes over 500 products.
